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Custom Designing your Diamond Ring

Over the past few years, we have turned more and more toward customizing the majority of the rings we create.  At first our customers feel a little daunted by the task but when they learn about the process and start … Continue reading


Creating a Custom Ring

Our clients often come to us with little to no idea of what they want.  Others have very definite opinions and will bring pictures from magazines they have gathered over time.  And some of our clients come to us with … Continue reading


Announcing Red Carpet Jewels, A Luxury Jewelry Rental Service

We are excited to announce the upcoming launch of Red Carpet Jewels, a premier fine jewelry rental site that will change the way you think about luxury. “Like us” on Facebook and join our mailing list at to stay … Continue reading


A Distinctive Approach to Online Jewelry

Unlike most retail jewelry websites, Diamond Ideals has a rich and long history in the gem trade that dates back long before the creation of the internet. In fact, 2010 will mark our first 100 years in the diamond and … Continue reading