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A Distinctive Approach to Online Jewelry

Unlike most retail jewelry websites, Diamond Ideals has a rich and long history in the gem trade that dates back long before the creation of the internet. In fact, 2010 will mark our first 100 years in the diamond and jewelry industry. Our team of knowledgeable professionals has been in the diamond trade for three generations, and we’ve maintained operations throughout the world. Originating in Belgium, our family has been integral to the diamond business since 1910, establishing cutting factories in New York, Antwerp, Lisbon, Johannesburg and Tel Aviv.

Our knowledge of the diamond market is unsurpassed. And, we put our expertise and connections to use to bring you your ideal diamond and setting at the best possible price. Our friendly staff is comprised of highly trained industry professionals and gemologists who can help you in every aspect of your diamond jewelry purchase. Our seasoned experts are eager to guide you and help you create your ideal ring or future heirloom.

At our Manhattan salon or on our website, you can browse our galleries for the largest selection of styles and stones. Most of our pieces are custom created to perfectly complement your choice of center stone, so if you don’t see exactly what you are looking for, that’s OK, we can create it.

Our mission is to provide you with your ideal piece of jewelry. Through education and unparalleled customer service, we will become your family jeweler for life.

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